Level Set Growth
Book a call

Fractional growth leadership for small businesses

Build a business that knows where it’s going, and how to get there.

Level Set Growth helps small businesses turn growth goals into action. We bring together marketing strategy, market intelligence, AI adoption, and business operations to help you find the right opportunities, build the right systems, and grow with purpose.

Get experienced leadership and practical execution without the overhead of building every capability in-house.

Book a 30-Minute Call Explore Our Services

Strategy is measured by the results it produces.

Experience across marketing, business development, research, and operations has delivered measurable outcomes.

21%

Of total company revenue generated in a single four-month stretch.

100%

Subscription growth in nine months following a product relaunch.

$343:1

Advertising return, up from $275:1.

7 → 1

Customer systems consolidated into one, reducing lost leads from 30% to 9%.

Results from previous professional roles; individual outcomes vary by business and engagement.

What we do

Four capabilities. One growth strategy.

Your business doesn’t operate in silos. Your growth strategy shouldn’t either. We connect the dots between your market, your brand, your people, and your operations so the pieces work together.

Brand & Go-to-Market Strategy

Know what you stand for, who you’re selling to, and how to reach them.

From positioning and messaging to launches, rebrands, and go-to-market planning, we help you build a clear strategy that connects your value proposition to the customers most likely to buy.

Potential engagements include

  • Brand positioning and messaging
  • Go-to-market and launch strategy
  • Marketing planning and campaign direction
  • Sales enablement and customer journey alignment
  • Fractional marketing leadership

Market Intelligence

Make decisions based on evidence, not guesswork.

Understand your customers, competitors, industry, and market opportunities. We turn research and data into actionable insights that help you prioritize investments, sharpen your positioning, and make better business decisions.

Potential engagements include

  • Market and competitive research
  • Customer insights and segmentation
  • Market opportunity assessment
  • Survey design and analysis
  • Performance measurement and strategic recommendations

AI Workplace Adoption

Make AI useful at work, and more than another tool on the tech stack.

AI can create real efficiencies when people know where to use it, how to use it, and how it fits into their work. We help businesses identify practical opportunities, improve workflows, and build the processes and confidence needed to adopt AI responsibly.

Potential engagements include

  • AI opportunity and workflow assessments
  • Practical use-case identification
  • Workflow redesign and process integration
  • Team training and adoption support
  • Documentation and repeatable AI-enabled processes

Business Operations

Build the systems that make growth sustainable.

Growth creates complexity. We help you improve the processes, handoffs, tools, and accountability that keep work moving, so opportunities don’t get lost between marketing, sales, and delivery.

Potential engagements include

  • Operational and process assessments
  • Workflow design and improvement
  • CRM and customer-process alignment
  • Standard operating procedures and playbooks
  • Performance tracking and team coordination
Let’s Talk About Your Business

You don’t need a bigger team. You need the right capabilities.

Level Set Growth works with small businesses that are ready to grow but need more structure, clearer direction, or additional expertise to get there.

Maybe your marketing is active but isn’t producing enough business. Maybe you need to enter a new market, bring a new brand to life, or make sense of what your customers are telling you. Maybe your team is spending too much time on repetitive work, and you’re trying to figure out where AI fits.

We help you identify what matters most, build a practical plan, and put the right pieces in place.

Think of us as a fractional marketing, sales, and operations partner: senior-level thinking, hands-on execution, and support shaped around your business.

Proudly local

A Cheyenne business serving Cheyenne, Laramie, and the Front Range.

Level Set Growth calls Cheyenne home. We live in the capital of the Cowboy State, where independent spirit runs deep and neighbors back each other’s businesses. That frontier spirit shapes how we work: we roll up our sleeves, show up, and build something that lasts.

Cheyenne

Where we live and work.

Wyoming’s capital has deep Western roots, a proud downtown, and a community that shows up for its own. We bring big-city strategy to the businesses that keep Cheyenne running.

Home base · 6,062 feet

Laramie

A college town full of big ideas.

Laramie pairs the energy of the University of Wyoming with a strong base of local entrepreneurs. We help those businesses sharpen their message and grow with confidence.

Albany County

The Front Range

One short drive south.

From Fort Collins to Denver, the Front Range moves fast. We help Wyoming businesses reach those customers and give Front Range businesses a steady partner next door.

Fort Collins to Denver

Strong local businesses make strong communities. When your business grows, the jobs, the main street, and the pride around it grow too. We love this region, and we are glad to help it thrive.

Let’s Grow Together

How it works

Start with the business problem. Build from there.

  1. 1

    Get on the same page.

    We start with a conversation about your goals, current challenges, customers, and the obstacles standing between where you are and where you want to be.

  2. 2

    Find the right priorities.

    We identify the highest-value opportunities, clarify what needs to happen first, and develop a practical plan with clear priorities and next steps.

  3. 3

    Put the plan to work.

    Depending on your needs, we can provide strategic direction, build the systems and materials, guide implementation, or work alongside your team to keep things moving.

  4. 4

    Learn, measure, and improve.

    We establish meaningful measures of progress, review what’s working, and adjust as your business and priorities evolve.

Book a 30-Minute Call

Meet your growth partner

Big-picture thinking. Hands-on execution. Results that matter.

14 years in marketing and researchMBABased in Cheyenne, Wyoming

I’m Jennifer Griswold, founder of Level Set Growth. I bring 14 years of experience across marketing, research, analytics, and business development, with an MBA and a practical focus on turning complex business challenges into clear next steps.

In my most recent company, I built its first marketing and business development function from the ground up, led a full company rebrand that earned placements in The New York Times, and generated 21% of total company revenue in a single four-month stretch.

Earlier in my career, I built a statewide research and analytics department and consolidated seven customer systems into one, reducing lost leads from 30% to 9%.

That combination of strategic thinking, research, and operational execution shapes how I work today. I don’t believe in strategy that lives in a slide deck or technology that creates more work than it saves. I believe in understanding the problem, finding the right solution, and building something your business can actually use.

Level Set Growth brings those capabilities together to help small businesses grow with greater clarity, confidence, and control.

Let’s Talk

Ready to get your business moving in the right direction?

Whether you need a clearer growth strategy, better market insights, more effective operations, or a practical approach to AI, let’s start with a conversation about what you’re trying to accomplish.

No pressure. Take 30 minutes to talk through your goals and see where we might be able to help.

Book a 30-Minute Call